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The differentiating factor: a strategic sustainability plan for the marketing department of a major corporation

The differentiating factor: a strategic sustainability plan for the marketing department of a... This paper will review a three-year sustainability plan for a major IT organisation’s Entertainment & Devices Division Global Retail Marketing Department, to be referred to as ‘The Department’ within this paper. This plan will have a three pronged approach with social, environmental and financial sustainability initiatives. The Department is responsible for all retail activities including promotions, printed materials, visual elements, interactivity and field engagement. This department is currently on the very low end of the ‘compliance phase’. Compliance is defined by the sustainability model as the meeting of the minimum requirements. Sustainability is currently a tertiary objective for The Department. It is a box to be ticked, far down on the list below fiscal efficacy. The initiatives outlined will review timelines, benefits and challenges that are caused by both the proposed programme and contained by the parameters of the department’s strategies, values, structure, and management style. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Interdisciplinary Environmental Review Inderscience Publishers

The differentiating factor: a strategic sustainability plan for the marketing department of a major corporation

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1521-0227
eISSN
2042-6992
DOI
10.1504/IER.2011.041823
Publisher site
See Article on Publisher Site

Abstract

This paper will review a three-year sustainability plan for a major IT organisation’s Entertainment & Devices Division Global Retail Marketing Department, to be referred to as ‘The Department’ within this paper. This plan will have a three pronged approach with social, environmental and financial sustainability initiatives. The Department is responsible for all retail activities including promotions, printed materials, visual elements, interactivity and field engagement. This department is currently on the very low end of the ‘compliance phase’. Compliance is defined by the sustainability model as the meeting of the minimum requirements. Sustainability is currently a tertiary objective for The Department. It is a box to be ticked, far down on the list below fiscal efficacy. The initiatives outlined will review timelines, benefits and challenges that are caused by both the proposed programme and contained by the parameters of the department’s strategies, values, structure, and management style.

Journal

Interdisciplinary Environmental ReviewInderscience Publishers

Published: Jan 1, 2011

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