The development of e-business in wine industry SMEs: an international perspective

The development of e-business in wine industry SMEs: an international perspective This paper reports on empirical research focused on how small and medium size wineries utilise their websites to provide information, facilitate online purchase and develop customer relationships. Based on a content analysis of a randomly selected sample of Canadian, American, French, Australian and Chilean winery websites, we found that a high proportion of SME wineries utilise websites to provide information to consumers; a range of purchase facilitation models exist; and the proportion of wineries that utilise their websites to develop customer relationships varies across countries. Implications for wineries are discussed; avenues for future research are explored. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Business Inderscience Publishers

The development of e-business in wine industry SMEs: an international perspective

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1470-6067
eISSN
1741-5063
DOI
10.1504/IJEB.2010.032091
Publisher site
See Article on Publisher Site

Abstract

This paper reports on empirical research focused on how small and medium size wineries utilise their websites to provide information, facilitate online purchase and develop customer relationships. Based on a content analysis of a randomly selected sample of Canadian, American, French, Australian and Chilean winery websites, we found that a high proportion of SME wineries utilise websites to provide information to consumers; a range of purchase facilitation models exist; and the proportion of wineries that utilise their websites to develop customer relationships varies across countries. Implications for wineries are discussed; avenues for future research are explored.

Journal

International Journal of Electronic BusinessInderscience Publishers

Published: Jan 1, 2010

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