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Targeting the base of the pyramid: how enterprises can contribute to sustainable development

Targeting the base of the pyramid: how enterprises can contribute to sustainable development For decades, researchers and organisations have struggled to find the best way to realise sustainable development. A relatively new non-traditional approach emphasises collaboration among various sectors to address the poverty reduction issue and accesses the ‘bottom (or base) of the pyramid’ (BOP) as both consumers and producers. Japanese enterprises have gradually shown some interest in approaching the people in the base of the economic pyramid in developing countries. This paper summarises tem case studies in which Japanese enterprises assessed whether their BOP businesses could be successful in selected developing countries. Using these case studies as a basis, suggestions for enterprises and other stakeholders are also presented to promote sustainable development in developing countries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Interdisciplinary Environmental Review Inderscience Publishers

Targeting the base of the pyramid: how enterprises can contribute to sustainable development

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1521-0227
eISSN
2042-6992
DOI
10.1504/IER.2011.041822
Publisher site
See Article on Publisher Site

Abstract

For decades, researchers and organisations have struggled to find the best way to realise sustainable development. A relatively new non-traditional approach emphasises collaboration among various sectors to address the poverty reduction issue and accesses the ‘bottom (or base) of the pyramid’ (BOP) as both consumers and producers. Japanese enterprises have gradually shown some interest in approaching the people in the base of the economic pyramid in developing countries. This paper summarises tem case studies in which Japanese enterprises assessed whether their BOP businesses could be successful in selected developing countries. Using these case studies as a basis, suggestions for enterprises and other stakeholders are also presented to promote sustainable development in developing countries.

Journal

Interdisciplinary Environmental ReviewInderscience Publishers

Published: Jan 1, 2011

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