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- Publisher
- Inderscience Publishers
- Copyright
- Copyright © Inderscience Enterprises Ltd
- ISSN
- 1740-8822
- eISSN
- 1740-8830
- DOI
- 10.1504/IJISD.2019.096702
- Publisher site
- See Article on Publisher Site
Abstract
Sustainable practices by organisations have contributed towards development. There is a limited contribution from individuals towards the same. This study aims at exploring the key barriers which lead to a limited contribution from individuals residing in rural areas. The limited study in the area of environmentally sound technology (EST) in rural India makes it important as the results could be generalised for a larger community. The barriers found out are diverse ranging from awareness of EST to humanitarian supply chain. The study uses interpretive structural modelling (ISM) technique to understand the barriers from the individual's perspective. The results signify that awareness and perception of individuals towards these technologies are the prime reasons of discontinuity in contributing towards a sustainable supply chain. It was also found out that trade-off between conventional technologies and EST was not balanced.
Journal
International Journal of Innovation and Sustainable Development – Inderscience Publishers
Published: Jan 1, 2019