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/lp/inderscience-publishers/struggling-for-existence-a-study-on-the-pragmatic-legitimacy-of-KRpdyvG8e3
- Publisher
- Inderscience Publishers
- Copyright
- Copyright © Inderscience Enterprises Ltd
- ISSN
- 1746-5370
- eISSN
- 1746-5389
- DOI
- 10.1504/ijte.2022.127168
- Publisher site
- See Article on Publisher Site
Abstract
Our study is interested in observing the legitimacy-seeking behaviours of electronic payment companies in Indonesia. We argue that in a growing industry, pragmatic legitimacy judgements of a company are derived from socio-cognitive constructs from external actors but rather occur at the individual level. We observe the interaction mechanism between openness to a new value system, positive affection, and company familiarity toward a pragmatic legitimacy judgement on electronic payment companies. This research utilised 211 participants and employed structural equation modelling - partial least square (SEM-PLS). This research found that openness to a new value system and positive affection positively represented pragmatic legitimacy judgement. This research also found that those relationships are moderated by company familiarity in different ways.
Journal
International Journal of Technoentrepreneurship – Inderscience Publishers
Published: Jan 1, 2022