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Social exchange theory in sustainable tourism: a case study from Thailand

Social exchange theory in sustainable tourism: a case study from Thailand As multi-stakeholders are important in sustainable tourism development (STD), this study applies the social exchange theory (SET) to explain all stakeholders' perceptions towards STD's benefits and impacts on the local community. This paper is part of a larger study that offers better explanation of local leaders and policy-makers' perceptions towards STD as these stakeholders act as the critical initiators or facilitators in a selected tourism site in the local community. A total of ten local leaders and policymakers in Thailand was interviewed and the results were thematically analysed using Nvivo program. Although positive and negative perceptions are anticipated, other insightful results including fostering mutual benefits for all stakeholders in a sustainable way are presented. Sample size, data collection and research methodology are this paper's limitation. Further research should include more data from other stakeholders in order to understand the bigger picture of applying SET in STD. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation and Sustainable Development Inderscience Publishers

Social exchange theory in sustainable tourism: a case study from Thailand

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1740-8822
eISSN
1740-8830
DOI
10.1504/IJISD.2021.115958
Publisher site
See Article on Publisher Site

Abstract

As multi-stakeholders are important in sustainable tourism development (STD), this study applies the social exchange theory (SET) to explain all stakeholders' perceptions towards STD's benefits and impacts on the local community. This paper is part of a larger study that offers better explanation of local leaders and policy-makers' perceptions towards STD as these stakeholders act as the critical initiators or facilitators in a selected tourism site in the local community. A total of ten local leaders and policymakers in Thailand was interviewed and the results were thematically analysed using Nvivo program. Although positive and negative perceptions are anticipated, other insightful results including fostering mutual benefits for all stakeholders in a sustainable way are presented. Sample size, data collection and research methodology are this paper's limitation. Further research should include more data from other stakeholders in order to understand the bigger picture of applying SET in STD.

Journal

International Journal of Innovation and Sustainable DevelopmentInderscience Publishers

Published: Jan 1, 2021

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