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Online environmental trust and trustworthiness

Online environmental trust and trustworthiness This paper describes an online survey of environmental researchers and environmentalists. We question why respondents trust online environmental information and what cues create the perception of a trustworthy environmental website. The results suggest that the comprehensiveness of the information, the lack of biased information, as well as the individual researchers' inherent propensity to trust, are important for ensuring online environmental trust. Furthermore, the trustworthiness cues considered important in commercial uses of Internet websites, including branding, appearance and navigation, are also relevant to environmental researchers and environmentalists looking for environmental information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Interdisciplinary Environmental Review Inderscience Publishers

Online environmental trust and trustworthiness

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1521-0227
eISSN
2042-6992
DOI
10.1504/IER.2002.053874
Publisher site
See Article on Publisher Site

Abstract

This paper describes an online survey of environmental researchers and environmentalists. We question why respondents trust online environmental information and what cues create the perception of a trustworthy environmental website. The results suggest that the comprehensiveness of the information, the lack of biased information, as well as the individual researchers' inherent propensity to trust, are important for ensuring online environmental trust. Furthermore, the trustworthiness cues considered important in commercial uses of Internet websites, including branding, appearance and navigation, are also relevant to environmental researchers and environmentalists looking for environmental information.

Journal

Interdisciplinary Environmental ReviewInderscience Publishers

Published: Jan 1, 2002

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