Mass–customization: a strategy for knowledge creation and organizational learning

Mass–customization: a strategy for knowledge creation and organizational learning Technological change, diffusion and shortening product life cycles are fundamentally altering the nature of competition in many industries such as computers, bicycles and automobiles. In such industries the dominant paradigm, 'mass–production', is being challenged by the emerging paradigm, 'mass customization'. Whereas the emerging literature has focused on highlighting the differences between mass–production and mass–customization, this paper proposes that the interaction between the systems can be an effective source of knowledge creation and organizational learning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Technology Management Inderscience Publishers

Mass–customization: a strategy for knowledge creation and organizational learning

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
0267-5730
eISSN
1741-5276
DOI
10.1504/IJTM.1996.025473
Publisher site
See Article on Publisher Site

Abstract

Technological change, diffusion and shortening product life cycles are fundamentally altering the nature of competition in many industries such as computers, bicycles and automobiles. In such industries the dominant paradigm, 'mass–production', is being challenged by the emerging paradigm, 'mass customization'. Whereas the emerging literature has focused on highlighting the differences between mass–production and mass–customization, this paper proposes that the interaction between the systems can be an effective source of knowledge creation and organizational learning.

Journal

International Journal of Technology ManagementInderscience Publishers

Published: Jan 1, 1996

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