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Gender and sustainable consumption: policy implications

Gender and sustainable consumption: policy implications This research finds that women are more likely than men to consume sustainably based on a case study of Swedish families. Sustainable consumption includes activities such as buying green and fair trade products, reducing travel, eating organic foods, and recycling. According to this research, women express more interest in sustainable living and spend more time seeking information on sustainable consumption and sustainable alternatives than men. But women also bare a disproportionate burden for maintaining sustainable lifestyles. While Sweden has consistently ranked high in measures of gender equity, household and family duties remain a female responsibility in most Swedish families. As such, women are often pressed for time, making the pursuit of sustainable consumerism and lifestyles difficult. While Swedish gender equity policies have supported the development of greener lifestyles, sustainable development may not be realised if policies emphasise the role of consumers rather than producers while relying disproportionately on women. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation and Sustainable Development Inderscience Publishers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1740-8822
eISSN
1740-8830
DOI
10.1504/IJISD.2009.028068
Publisher site
See Article on Publisher Site

Abstract

This research finds that women are more likely than men to consume sustainably based on a case study of Swedish families. Sustainable consumption includes activities such as buying green and fair trade products, reducing travel, eating organic foods, and recycling. According to this research, women express more interest in sustainable living and spend more time seeking information on sustainable consumption and sustainable alternatives than men. But women also bare a disproportionate burden for maintaining sustainable lifestyles. While Sweden has consistently ranked high in measures of gender equity, household and family duties remain a female responsibility in most Swedish families. As such, women are often pressed for time, making the pursuit of sustainable consumerism and lifestyles difficult. While Swedish gender equity policies have supported the development of greener lifestyles, sustainable development may not be realised if policies emphasise the role of consumers rather than producers while relying disproportionately on women.

Journal

International Journal of Innovation and Sustainable DevelopmentInderscience Publishers

Published: Jan 1, 2009

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