To compete effectively within a global market–place, a company must learn to integrate technology management with strategic planning. This requires new ways of thinking about the emerging global competitive challenges, and of reacting to them. This may involve a different structure to overseas operations, multifunctional approaches to product development, and collaboration with other companies. The author examines the management issues of re–organizing a company to face new market challenges, using as an example the Milwaukee firm Allen–Bradley, Inc., a manufacturer of electromechanical and control equipment.
International Journal of Technology Management – Inderscience Publishers
Published: Jan 1, 1989
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