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Examination of multiple perspectives of sustainability in business

Examination of multiple perspectives of sustainability in business Businesses are often misconceived as the antithesis of sustainability, despite the increasing emphasis given on sustainable practices by all stakeholders, namely, government, producers and consumers. Extant literature observes sustainability concerning each of the stakeholders through different lenses such as green marketing, eco-orientation and sustainable consumption. As a result, the meaning of the term 'sustainability' is often ambiguous and needs to be understood comprehensively. Examining the concept through the supply and demand perspective can bring forth more pragmatic insights related to sustainability in businesses. This umbrella review aims to study the varied perspective of sustainability concept and the underlying theories by taking a supply-demand perspective of producers and consumers. The study builds a thematic representation of the involved stakeholders surrounding the symbiotic relationship between sustainable consumption and green marketing concept. The observed drivers have immediate implications for marketing management in developing green marketing strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Interdisciplinary Environmental Review Inderscience Publishers

Examination of multiple perspectives of sustainability in business

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1521-0227
eISSN
2042-6992
DOI
10.1504/IER.2019.098347
Publisher site
See Article on Publisher Site

Abstract

Businesses are often misconceived as the antithesis of sustainability, despite the increasing emphasis given on sustainable practices by all stakeholders, namely, government, producers and consumers. Extant literature observes sustainability concerning each of the stakeholders through different lenses such as green marketing, eco-orientation and sustainable consumption. As a result, the meaning of the term 'sustainability' is often ambiguous and needs to be understood comprehensively. Examining the concept through the supply and demand perspective can bring forth more pragmatic insights related to sustainability in businesses. This umbrella review aims to study the varied perspective of sustainability concept and the underlying theories by taking a supply-demand perspective of producers and consumers. The study builds a thematic representation of the involved stakeholders surrounding the symbiotic relationship between sustainable consumption and green marketing concept. The observed drivers have immediate implications for marketing management in developing green marketing strategies.

Journal

Interdisciplinary Environmental ReviewInderscience Publishers

Published: Jan 1, 2019

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