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Coworking: an analysis of coworking strategies for interaction and innovation

Coworking: an analysis of coworking strategies for interaction and innovation This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. It is often taken for granted that coworking contributes to innovation, yet, it is not fully understood how coworking spaces can be effective in fostering innovation, and what role management could play. This paper presents a mix of strategic management tools applied by two coworking spaces in Amsterdam. Qualitative research techniques were applied to shed light on their effectiveness for interaction and innovation. We analyse policy implications for owners/managers of coworking spaces to enhance collaboration, knowledge transfer and promoting new business opportunities. Keywords: coworking; coworking spaces; interaction; innovation; knowledge exchange; collaboration. Reference to this paper should be made as follows: Cabral, V. and van Winden, W. (2016) `Coworking: an analysis of coworking strategies for interaction and innovation', Int. J. Knowledge-Based Development, Vol. 7, No. 4, pp.357­377 Biographical notes: Victor Cabral is a Senior Lecturer at the Amsterdam University of Applied Sciences (AUAS). He is specialised in marketing and management. He obtained his executive MSc in Business Studies at the University http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Knowledge-Based Development Inderscience Publishers

Coworking: an analysis of coworking strategies for interaction and innovation

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Publisher
Inderscience Publishers
Copyright
Copyright © 2016 Inderscience Enterprises Ltd.
ISSN
2040-4468
eISSN
2040-4476
DOI
10.1504/IJKBD.2016.080869
Publisher site
See Article on Publisher Site

Abstract

This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. It is often taken for granted that coworking contributes to innovation, yet, it is not fully understood how coworking spaces can be effective in fostering innovation, and what role management could play. This paper presents a mix of strategic management tools applied by two coworking spaces in Amsterdam. Qualitative research techniques were applied to shed light on their effectiveness for interaction and innovation. We analyse policy implications for owners/managers of coworking spaces to enhance collaboration, knowledge transfer and promoting new business opportunities. Keywords: coworking; coworking spaces; interaction; innovation; knowledge exchange; collaboration. Reference to this paper should be made as follows: Cabral, V. and van Winden, W. (2016) `Coworking: an analysis of coworking strategies for interaction and innovation', Int. J. Knowledge-Based Development, Vol. 7, No. 4, pp.357­377 Biographical notes: Victor Cabral is a Senior Lecturer at the Amsterdam University of Applied Sciences (AUAS). He is specialised in marketing and management. He obtained his executive MSc in Business Studies at the University

Journal

International Journal of Knowledge-Based DevelopmentInderscience Publishers

Published: Jan 1, 2016

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