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Challenges and strategies for start-up social movement organisations: the case of a new Canadian climate change advocacy group

Challenges and strategies for start-up social movement organisations: the case of a new Canadian... When a group of Canadian scholars formed an organisation advocating solutions for climate change in a national environment generally not supportive of climate activism, an opportunity arose for a unique case study that could contribute to social movement theory. Research has rarely developed theory on start-up social movement organisations (SMOs) facing conditions antithetical to survival. This research considers challenges and possible strategies for a new start-up SMO together with some implications for the SMO of the multi-level pressures within the SMO's organisational field. This case study suggests that a legitimacy seeking start-up SMO is vulnerable to oppositional external influences leading it to self-censorship. Despite international messages opposing local ones, the local environment has a strong effect on the new SMO attempting to influence local constituents. Keywords: social movement theory; climate change; case study; start-up social movement organisation. Reference to this paper should be made as follows: de Lange, D. (2017) `Challenges and strategies for start-up social movement organisations: the case of a new Canadian climate change advocacy group', Int. J. Innovation and Sustainable Development, Vol. 11, Nos. 2/3, pp.191­212. Biographical notes: Deborah de Lange, PhD (Strategic Management, University of Toronto) is Faculty at the Ted Rogers School of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation and Sustainable Development Inderscience Publishers

Challenges and strategies for start-up social movement organisations: the case of a new Canadian climate change advocacy group

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Publisher
Inderscience Publishers
Copyright
Copyright © 2017 Inderscience Enterprises Ltd.
ISSN
1740-8822
eISSN
1740-8830
DOI
10.1504/IJISD.2017.083306
Publisher site
See Article on Publisher Site

Abstract

When a group of Canadian scholars formed an organisation advocating solutions for climate change in a national environment generally not supportive of climate activism, an opportunity arose for a unique case study that could contribute to social movement theory. Research has rarely developed theory on start-up social movement organisations (SMOs) facing conditions antithetical to survival. This research considers challenges and possible strategies for a new start-up SMO together with some implications for the SMO of the multi-level pressures within the SMO's organisational field. This case study suggests that a legitimacy seeking start-up SMO is vulnerable to oppositional external influences leading it to self-censorship. Despite international messages opposing local ones, the local environment has a strong effect on the new SMO attempting to influence local constituents. Keywords: social movement theory; climate change; case study; start-up social movement organisation. Reference to this paper should be made as follows: de Lange, D. (2017) `Challenges and strategies for start-up social movement organisations: the case of a new Canadian climate change advocacy group', Int. J. Innovation and Sustainable Development, Vol. 11, Nos. 2/3, pp.191­212. Biographical notes: Deborah de Lange, PhD (Strategic Management, University of Toronto) is Faculty at the Ted Rogers School of

Journal

International Journal of Innovation and Sustainable DevelopmentInderscience Publishers

Published: Jan 1, 2017

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