This paper uses data from two separate surveys conducted within Australian SMEs in the Fast Moving Consumer Goods sector. The perceptions of two groups – Senior Managers (CEOs, Managing Directors, General Managers) and Functional Managers (Marketing, Operations, Logistics, Financial Controller, etc.) – are compared in relation to the benefits accruing from the use of Business-to-Business (B2B) enabling technologies for the management of supply chains. The evidence from this research indicates that there are significant differences in perception of contribution to performance, understanding and knowledge of the implications and potential of B2B e-commerce technologies between these two groups. Compared with managers of functional areas, senior managers are found to be more negative about their contribution to business outcomes, and they generally display a lower level of understanding of their potential and of the implications of adoption. The implications of the research are important for the theory of innovation adoption and diffusion, as in this case, the extent of adoption appears to be influenced by this gap in perceptions. As such, the characteristics of the innovation and of the two separate groups in organisations, which will have some role to play in the adoption decision, are being influenced by another important dimension – the strategic implications of the innovation. The observation of this interaction provides some insight into the dynamics of adoption of technology-related innovations in SMEs.
International Journal of Value Chain Management – Inderscience Publishers
Published: Jan 1, 2006
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera