Entrepreneurial orientation for sustainable mobility through electric vehicles

Entrepreneurial orientation for sustainable mobility through electric vehicles PurposeThe research aims to clarify and give insights on the importance of entrepreneurial orientation for sustained mobility through the four business models which are currently operational in different regions of the world for supporting the commercialization drive of electric vehicles (EVs).Design/methodology/approachBy drawing on extant literature, the author develops systematic business frameworks undergirded by the triad of entrepreneurial orientation (innovation, risk-taking and proactiveness) depicting enablers of value creation, capturing and adoption barriers related to EVs. These multidimensional frameworks are then used to analyse the selected business models for their strengths and weaknesses.FindingsThe findings of the research underlined the importance of adopting entrepreneurial orientation, conceiving flexible business model, forging inter-industry partnerships and leveraging on shared resources as prime requirements for achieving success in EV segment.Research limitations/implicationsThis study underlines the importance of entrepreneurial orientation and has the recommendations for the entrepreneurs, the EV companies and the policymakers.Originality/valueThis study fulfils the identified need of developing entrepreneurial orientation and sound business models for EVs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Enterprising Communities: People and Places in the Global Economy Emerald Publishing

Entrepreneurial orientation for sustainable mobility through electric vehicles

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Publisher
Emerald Group Publishing Limited
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1750-6204
D.O.I.
10.1108/JEC-05-2017-0032
Publisher site
See Article on Publisher Site

Abstract

PurposeThe research aims to clarify and give insights on the importance of entrepreneurial orientation for sustained mobility through the four business models which are currently operational in different regions of the world for supporting the commercialization drive of electric vehicles (EVs).Design/methodology/approachBy drawing on extant literature, the author develops systematic business frameworks undergirded by the triad of entrepreneurial orientation (innovation, risk-taking and proactiveness) depicting enablers of value creation, capturing and adoption barriers related to EVs. These multidimensional frameworks are then used to analyse the selected business models for their strengths and weaknesses.FindingsThe findings of the research underlined the importance of adopting entrepreneurial orientation, conceiving flexible business model, forging inter-industry partnerships and leveraging on shared resources as prime requirements for achieving success in EV segment.Research limitations/implicationsThis study underlines the importance of entrepreneurial orientation and has the recommendations for the entrepreneurs, the EV companies and the policymakers.Originality/valueThis study fulfils the identified need of developing entrepreneurial orientation and sound business models for EVs.

Journal

Journal of Enterprising Communities: People and Places in the Global EconomyEmerald Publishing

Published: Mar 12, 2018

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