PurposeThis paper aims to examine the traditional business communities and family businesses of India, their emergence and sustained growth.Design/methodology/approachThe authors analyze the role of business communities in family businesses of India and identify business communities that have still sustained and marked a global presence.FindingsBusiness communities such as Marwaris have the knack for business activities and are leaders of family businesses in India today, who have sustained their past success and continue to create new histories. Other traditional business communities such as Parsis, Sindhis, Chettiars and Gujarati banias have not been able to sustain much. Possible reasons were switching to white-collar jobs, taking up diplomacy and other professions, inter caste marriages, international migration in search of business and Indian government policies.Research limitations/implicationsThis study provides a useful source of information for academics, policy-makers and economists.Practical implicationsTraditional business communities populate the list of family businesses that have marked their global presence. This paper identifies various factors that are responsible for the growth and sustainability of these business communities.Social implicationsThe study clarifies the role of business communities in domestic economic development.Originality/valueThe paper explored traditional business communities of India and assessed their role in family businesses of India that currently mark a global presence.
Journal of Enterprising Communities: People and Places in the Global Economy – Emerald Publishing
Published: Mar 12, 2018
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