IMP 12,1 Change in the networks setting This issue consists of five papers from the 32nd IMP Conference at Poznan in 2016 on the topic of change and transformation of markets, networks and relationships and four other papers. Change is an obvious and common phenomenon. Everything changes and as a rule it is impossible to stop a process of change. The IMP group from its very beginning has tried to study a nature of change challenging traditional marketing theory. Specifically, it has been underlined that it is not only a process taking place within a given firm. Change is a result of interactions between independent entities (Håkansson, 1982). These interactions form a network of relationships among companies. In order to understand a process of change, it is necessary to focus on the relationships between firms and other entities which operate in the business landscape (Håkansson et al., 2009). It is worth to stress that while the total pattern of business relationships is relatively stable the existing relationships between companies change in the content and strength and “the continuity of change” in business networks is evident (Håkansson and Snehota, 1995, p. 269). It is quite clear that the process of
IMP Journal – Emerald Publishing
Published: Mar 12, 2018
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