Purpose – With the introduction of the personalisation agenda (Department of Health, 2008) within social care (and health), this paper aims to discursively explore two themes: improving the lives of people with acquired brain injury through the introduction of more personalised services and support; and the impact of the culture shift on Headway Cambridgeshire as a service provider. Design/methodology/approach – The paper presents examples to illustrate how it is possible to plan in a way that is broad enough to meet the needs of the majority whilst being flexible enough to deal with differing individualised circumstances. Findings – The paper highlights the challenges faced by individuals and service provider organisations when introducing personalised services and suggests some approaches that can be taken to overcome them. Practical implications – Recommendations for good practice in personalised services. Originality/value – This paper sets out a framework for organisations working with people with acquired brain injury in a social care setting in the community and how the principles embodied by the personalisation agenda can be introduced into existing service provision.
Social Care and Neurodisability – Emerald Publishing
Published: Aug 15, 2011
Keywords: Acquired brain injury; Personalisation; Self‐directed support; Service provider; Social services; Neurology