PurposeThis study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data were collected from young heritage tourists at the Little India heritage precinct in Singapore.Design/methodology/approachQualitative data were collected via a pen and paper questionnaire at Little India in Singapore. Young tourists below 30 years of age were identified to complete the questionnaire. A total of 288 sets of valid responses were collected to perform statistical analysis to test the relationships between the key constructs in the research model.FindingsThe results of the study reaffirmed the application of the perceived value framework to authenticity. Object-based authenticity, existential authenticity and perceived monetary value yielded significant and positive effects on overall perceived value and, subsequently, satisfaction. Further, overall perceived value was found to mediate the relationships between object-based authenticity, existential authenticity and perceived monetary with satisfaction.Research limitations/implicationsThis study provides researchers with a better understanding of authenticity and value perceptions of young tourists. It also lends further support for the integration of object-based and existential authenticity into the multidimensional approach to perceived value.Practical implicationsThe results help destination marketers and policymakers better understand this important segment to develop more effective and sustainable marketing and management strategies.Originality/valueThis study addresses the lack of research in the literature on young tourists who will shape the tourism landscape of the future. It also further assesses the propriety of integrating authenticity measures into the measurement of perceived value.
Young Consumers: Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Apr 16, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera