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Word of mouth

Word of mouth Discusses Welcome Host, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that Welcome Host is raising the image of quality service in the country. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

Word of mouth

Creelman, James
Managing Service Quality , Volume 2 (5): 3 – May 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-4529
DOI
10.1108/09604529210029551
Publisher site
See Article on Publisher Site

Abstract

Discusses Welcome Host, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that Welcome Host is raising the image of quality service in the country.

Journal

Managing Service Quality – Emerald Publishing

Published: May 1, 1992

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