Access the full text.
Sign up today, get DeepDyve free for 14 days.
This study addresses the impact of the corona crisis on the performance of women small- to medium-sized enterprises (MSMEs) and explores the adopted innovative strategies by these women to stay in their businesses.Design/methodology/approachBoth quantitative and qualitative methods are used in this cross-sectional country-level survey. A representative sample of 260 Palestinian women businesses completed the questionnaire. As well, semi-structured interviews have been conducted with 15 female entrepreneurs who succeeded to survive to collect qualitative data. Frequencies, cross-tabulations and Chi-Square tests are used to analyze quantitative data and thematic analysis is used to analyze the qualitative one.FindingsThe main findings show that the corona crisis harms the performance of many women MSMEs in terms of production, turnover profit. To reduce their lost sales during the crisis, women are more likely to benefit from social media and promotions than other methods. This study highlights the innovation strategies applied by the women MSMEs who managed to survive such as, among others, cash management and digital marketing.Practical implicationsThe innovation strategies could be a road map for other women struggling MSMEs businesses to re-enter businesses again.Originality/valueSo far, little research has focused on women MSMEs in developing countries. The identified innovation strategies will potentially help aspiring women MSMEs to survive during the economic crisis.
Journal of Small Business and Enterprise Development – Emerald Publishing
Published: Oct 29, 2020
Keywords: Women MSMEs; Innovation strategies; Crisis; Survival
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.