Discusses a report by Hann and Williams from Coventry PolytechnicDepartment of Industrial Design. The aim of the report was to assess theproblems facing a maleoriented course, when attempting to attractfemale applicants. The research took the form of two questionnairesone questioned girls in schools, the other questioned women whohad studied or who were currently studying industrial design, and showedthat many factors contribute to the nonparticipation of women inindustrial design, specifically automotive design. Perceptions of coursetitles were an important factor. The research concluded that womenexpress little interest in car design, preferring to design domesticconsumer products. However, women expressed interest in the managementof design projects. Concludes that there is an important role for womenin transport design.
Women In Management Review – Emerald Publishing
Published: Feb 1, 1992
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