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Winning through strategic communities: a case study

Winning through strategic communities: a case study Purpose – Aims to provide new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation through an in‐depth case study. Design/methodology/approach – Argues that community leaders can develop a business concept of a strategic community comprised of diverse types of business and process to achieve business innovation. Studies a mobile phone business in Japan towards mobile multimedia revolution that illustrates the new product and service development as an instance of the latest business case of networked strategic communities. Findings – Community leaders serve an important function in creating networked strategic communities. The case study shows how community leaders have created networked strategic communities in which telecom carrier, contents providers, terminal manufacturers, platform vendors and international carriers take part in the business development of new mobile multimedia services. Originality/value – Provides new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Winning through strategic communities: a case study

Mitsuru Kodama
Handbook of Business Strategy , Volume 7 (1): 9 – Jan 1, 2006
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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730610618783
Publisher site
See Article on Publisher Site

Abstract

Purpose – Aims to provide new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation through an in‐depth case study. Design/methodology/approach – Argues that community leaders can develop a business concept of a strategic community comprised of diverse types of business and process to achieve business innovation. Studies a mobile phone business in Japan towards mobile multimedia revolution that illustrates the new product and service development as an instance of the latest business case of networked strategic communities. Findings – Community leaders serve an important function in creating networked strategic communities. The case study shows how community leaders have created networked strategic communities in which telecom carrier, contents providers, terminal manufacturers, platform vendors and international carriers take part in the business development of new mobile multimedia services. Originality/value – Provides new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2006

Keywords: Innovation; Knowledge management; Leadership

References

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    Bryson, J.; Crosby, B.C.
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    Greanleaf, R.
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    Kodama, M.
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    Nonaka, I.; Konno, N.
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    Spears, L.
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    Wenger, E.C.