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William Lazer: reflections on my career

William Lazer: reflections on my career Purpose – This paper seeks to record the author's personal reflections on his career as a marketing scholar. Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The author's career as a student, teacher, and scholar are described in some detail. Originality/value – This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

William Lazer: reflections on my career

Journal of Historical Research in Marketing , Volume 5 (2): 13 – Apr 26, 2013

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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557501311316851
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper seeks to record the author's personal reflections on his career as a marketing scholar. Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The author's career as a student, teacher, and scholar are described in some detail. Originality/value – This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Apr 26, 2013

Keywords: Autobiography; History of marketing thought; American Marketing Association; Michigan State University

There are no references for this article.