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Why you need a service strategy

Why you need a service strategy In all industries, when competitors are roughly matched, those that stress customer service will win. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Why you need a service strategy

Planning Review , Volume 18 (1): 5 – Jan 1, 1990

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054277
Publisher site
See Article on Publisher Site

Abstract

In all industries, when competitors are roughly matched, those that stress customer service will win.

Journal

Planning ReviewEmerald Publishing

Published: Jan 1, 1990

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