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Why TechnicalMarket Research

Why TechnicalMarket Research It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Why TechnicalMarket Research

Lauglaug, Antonio S.
Journal of Business Strategy , Volume 13 (5): 10 – May 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039514
Publisher site
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Abstract

It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1992

There are no references for this article.