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Why supporters contribute to reward-based crowdfunding

Why supporters contribute to reward-based crowdfunding PurposeThe purpose of this paper is to provide empirical evidence on the motivation of supporters to contribute resources to reward-based crowdfunding campaigns.Design/methodology/approachThe paper reports results from a survey combining open and closed questions, addressing supporters of reward-based crowdfunding campaigns in the field of video game development. Publicly available data from a large crowdfunding website complements the approach.FindingsTwo groups of supporters emerge from the data: one group derives motivation almost exclusively from a purchasing motive, the other group displays the purchasing motive alongside an altruistic and involvement motive. There is little indication that social acknowledgement plays a role for supporter motivation. Supporters rely on the evaluation of previous activities of an entrepreneur to judge trustworthiness.Originality/valueThe manuscript offers empirical insights into the previously scarcely researched question why supporters contribute to reward-based crowdfunding. These insights inform research on reward-based crowdfunding and help entrepreneurs considering reward-based crowdfunding as a way to fund entrepreneurial activities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Entrepreneurial Behavior and Research Emerald Publishing

Why supporters contribute to reward-based crowdfunding

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References (61)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1355-2554
DOI
10.1108/IJEBR-04-2016-0117
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to provide empirical evidence on the motivation of supporters to contribute resources to reward-based crowdfunding campaigns.Design/methodology/approachThe paper reports results from a survey combining open and closed questions, addressing supporters of reward-based crowdfunding campaigns in the field of video game development. Publicly available data from a large crowdfunding website complements the approach.FindingsTwo groups of supporters emerge from the data: one group derives motivation almost exclusively from a purchasing motive, the other group displays the purchasing motive alongside an altruistic and involvement motive. There is little indication that social acknowledgement plays a role for supporter motivation. Supporters rely on the evaluation of previous activities of an entrepreneur to judge trustworthiness.Originality/valueThe manuscript offers empirical insights into the previously scarcely researched question why supporters contribute to reward-based crowdfunding. These insights inform research on reward-based crowdfunding and help entrepreneurs considering reward-based crowdfunding as a way to fund entrepreneurial activities.

Journal

International Journal of Entrepreneurial Behavior and ResearchEmerald Publishing

Published: Mar 13, 2017

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