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Why Customer Focus Strategies Often Fail

Why Customer Focus Strategies Often Fail The author details nine pitfalls that sabotage efforts to execute a quality improvement strategy and insists that management must take a more active role in promoting the importance of customerfocused quality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Why Customer Focus Strategies Often Fail

Whiteley, Richard C.
Journal of Business Strategy , Volume 12 (5): 4 – May 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039441
Publisher site
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Abstract

The author details nine pitfalls that sabotage efforts to execute a quality improvement strategy and insists that management must take a more active role in promoting the importance of customerfocused quality.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1991

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