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WHO SHOPS WHERE AND WHY

WHO SHOPS WHERE AND WHY The analysis of attitude statements made in respect of groceryshopping has now been undertaken in several locations. Results from thePortsmouth area are reported and such statements are related to thegrocery store actually reported as being used by respondents. A furtherrefinement is to disaggregate the results by contrasting two sourceareas of shoppers, one with a higher socioeconomic profile. It is notedthat differences do sometimes emerge in the responses offered by thissegmentation. Implications of these findings are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

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References (8)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110144223
Publisher site
See Article on Publisher Site

Abstract

The analysis of attitude statements made in respect of groceryshopping has now been undertaken in several locations. Results from thePortsmouth area are reported and such statements are related to thegrocery store actually reported as being used by respondents. A furtherrefinement is to disaggregate the results by contrasting two sourceareas of shoppers, one with a higher socioeconomic profile. It is notedthat differences do sometimes emerge in the responses offered by thissegmentation. Implications of these findings are discussed.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Mar 1, 1991

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