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Which platform should I choose? Factors influencing consumers’ channel transfer intention from web-based to mobile library service

Which platform should I choose? Factors influencing consumers’ channel transfer intention from... Purpose – With more and more individuals relying on mobile devices to obtain information, many libraries launch mobile application to satisfy mobile users’ information need. The purpose of this paper is to figure out factors influencing consumers’ channel transfer intention of library service from web-based platform to mobile app. Design/methodology/approach – A structural equation model is proposed based on categorization theory. In addition, situational contexts are taken into account to make research model more suitable for the real condition. Data collected from 319 samples are used for hypotheses examining. Findings – The relationships between source and target (perceived differentiation including function differentiation and resource differentiation) positively affect perceived situation efficiency, which in turn shapes intention to use mobile library application. Perceived mobile library quality positively influences perceived differentiation, perceived situation efficiency and mobile library adoption intention. In summary, perceived situation efficiency is the main factor. Practical implications – Both quality and situational factors should be taken seriously, and mobile device producers and mobile app developers should cooperate on improving the quality of mobile app. Meanwhile, it is critical to examine the relationship between web based and mobile library service in the initial or early stage of mobile library development. Originality/value – By focussing on the impacts of the relationship between web and mobile library service and evaluation of mobile library on the adoption intention, this paper not only provides a theoretical understanding of mobile library adoption behavior but also offers practical insights to library managers and app developers for promoting such a process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Hi Tech Emerald Publishing

Which platform should I choose? Factors influencing consumers’ channel transfer intention from web-based to mobile library service

Zhang, Min; Shen, Xuele; Zhu, Mingxing; Yang, Jun
Library Hi Tech , Volume 34 (1): 19 – Mar 21, 2016
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References (63)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0737-8831
DOI
10.1108/LHT-06-2015-0065
Publisher site
See Article on Publisher Site

Abstract

Purpose – With more and more individuals relying on mobile devices to obtain information, many libraries launch mobile application to satisfy mobile users’ information need. The purpose of this paper is to figure out factors influencing consumers’ channel transfer intention of library service from web-based platform to mobile app. Design/methodology/approach – A structural equation model is proposed based on categorization theory. In addition, situational contexts are taken into account to make research model more suitable for the real condition. Data collected from 319 samples are used for hypotheses examining. Findings – The relationships between source and target (perceived differentiation including function differentiation and resource differentiation) positively affect perceived situation efficiency, which in turn shapes intention to use mobile library application. Perceived mobile library quality positively influences perceived differentiation, perceived situation efficiency and mobile library adoption intention. In summary, perceived situation efficiency is the main factor. Practical implications – Both quality and situational factors should be taken seriously, and mobile device producers and mobile app developers should cooperate on improving the quality of mobile app. Meanwhile, it is critical to examine the relationship between web based and mobile library service in the initial or early stage of mobile library development. Originality/value – By focussing on the impacts of the relationship between web and mobile library service and evaluation of mobile library on the adoption intention, this paper not only provides a theoretical understanding of mobile library adoption behavior but also offers practical insights to library managers and app developers for promoting such a process.

Journal

Library Hi Tech – Emerald Publishing

Published: Mar 21, 2016

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