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When something goes wrong Loto‐Quebec's strategy to concentrate the offer of slot machines in mini‐casinos

When something goes wrong Loto‐Quebec's strategy to concentrate the offer of slot machines in... Purpose – The purpose of this paper is to examine Loto‐Quebec's strategy as it adopts the new concept called Ludoplex. Design/methodology/approach – The stakeholders' (public health representatives and police officials) viewpoint is obtained during interviews. Findings – This paper concludes that the next year and a half will be decisive for the survival of a marketing strategy that still has to prove its worthiness. Practical implications – This paper describes a new type of gaming operation that is compatible with an entertainment complex attracting families and older children. The concept has a potential for application in tourism destinations that allow gaming. Originality/value – The paper provides the viewpoint of the new strategy announced by Loto‐Quebec by interviewing the stakeholders. It offers practical viewpoint for readers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

When something goes wrong Loto‐Quebec's strategy to concentrate the offer of slot machines in mini‐casinos

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554210911002219
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to examine Loto‐Quebec's strategy as it adopts the new concept called Ludoplex. Design/methodology/approach – The stakeholders' (public health representatives and police officials) viewpoint is obtained during interviews. Findings – This paper concludes that the next year and a half will be decisive for the survival of a marketing strategy that still has to prove its worthiness. Practical implications – This paper describes a new type of gaming operation that is compatible with an entertainment complex attracting families and older children. The concept has a potential for application in tourism destinations that allow gaming. Originality/value – The paper provides the viewpoint of the new strategy announced by Loto‐Quebec by interviewing the stakeholders. It offers practical viewpoint for readers.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Oct 16, 2009

Keywords: Betting; Casinos; Canada

References