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When good companies do bad things

When good companies do bad things Business reputations have become more exposed as companies and the media have globalized. At the same time, the importance of reputation is growing. It takes a long time to build a reputation, but it can be destroyed in a single event, as shown in the case examples of Royal Dutch Shell, Unocal, Texaco, Nike, and others. Reputation must now be viewed as one of the key results of the business, not just an incidental by‐product. This article describes the ways in which business leaders can be alert to a potential crisis and form an acceptable response in order to maintain a company’s reputation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

When good companies do bad things

Strategy & Leadership , Volume 28 (3): 8 – Jun 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878570010348530
Publisher site
See Article on Publisher Site

Abstract

Business reputations have become more exposed as companies and the media have globalized. At the same time, the importance of reputation is growing. It takes a long time to build a reputation, but it can be destroyed in a single event, as shown in the case examples of Royal Dutch Shell, Unocal, Texaco, Nike, and others. Reputation must now be viewed as one of the key results of the business, not just an incidental by‐product. This article describes the ways in which business leaders can be alert to a potential crisis and form an acceptable response in order to maintain a company’s reputation.

Journal

Strategy & LeadershipEmerald Publishing

Published: Jun 1, 2000

Keywords: Companies; Crisis management; Corporate image; Planning

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