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Whats Different About Services Marketing

Whats Different About Services Marketing Describes the differences between the marketing of services andthat of products. States that thesedifferences can affect marketing andalso communications, in relation to the perception of quality,positioning and competitive difference. Offers examples of how suchdifferences can impact on a firm. Develops a communications plan aidingeffective marketing communications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Whats Different About Services Marketing

Fryar, Carolyn R.
Journal of Services Marketing , Volume 5 (4): 6 – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049110035666
Publisher site
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Abstract

Describes the differences between the marketing of services andthat of products. States that thesedifferences can affect marketing andalso communications, in relation to the perception of quality,positioning and competitive difference. Offers examples of how suchdifferences can impact on a firm. Develops a communications plan aidingeffective marketing communications.

Journal

Journal of Services Marketing – Emerald Publishing

Published: Apr 1, 1991

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