What services marketers need to know about the mobility‐ disabled consumer

What services marketers need to know about the mobility‐ disabled consumer Examines the plight and characteristics of a sample of mobility‐disabled consumers and, using primary information, looks at their sources of information, shopping patterns and decision criteria. Shows that the mobility disabled represent a unique market compared with the nondisabled, and discusses managerial implications relevant to the services marketer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

What services marketers need to know about the mobility‐ disabled consumer

Journal of Services Marketing, Volume 10 (3): 18 – Jun 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0887-6045
DOI
10.1108/08876049610119767
Publisher site
See Article on Publisher Site

Abstract

Examines the plight and characteristics of a sample of mobility‐disabled consumers and, using primary information, looks at their sources of information, shopping patterns and decision criteria. Shows that the mobility disabled represent a unique market compared with the nondisabled, and discusses managerial implications relevant to the services marketer.

Journal

Journal of Services MarketingEmerald Publishing

Published: Jun 1, 1996

Keywords: Customer service; Disabled people; Retail trade; Services marketing; Shops

References

  • An exploratory note on the shopping behavior of the low income senior citizens
    Mason, J.B.; Smith, B.E.
  • How the elderly perceive television commercials
    Schribner, E.S.; Boyd, D.A.

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