Access the full text.
Sign up today, get DeepDyve free for 14 days.
(1972)
Changing conceptions of imagery
R. Herz, J. Clef (2001)
The Influence of Verbal Labeling on the Perception of Odors: Evidence for Olfactory Illusions?Perception, 30
J. Eastlack (1964)
Consumer Flavor Preference Factors in Food Product DesignJournal of Marketing Research, 1
D. Macinnis, Linda Price (1987)
The Role of Imagery in Information Processing: Review and ExtensionsJournal of Consumer Research, 13
R. Wu, Yue Liu, Li Wang, Bo Li, Fuqiang Xu (2017)
Activity Patterns Elicited by Airflow in the Olfactory Bulb and Their Possible FunctionsThe Journal of Neuroscience, 37
D. Dubois, C. Rouby (2002)
Olfaction, Taste, and Cognition: Names and Categories for Odors: The Veridical Label
E. Kemps, M. Tiggemann, Georgina Hart (2005)
Chocolate cravings are susceptible to visuo-spatial interference.Eating behaviors, 6 2
R. Herz (2003)
The effect of verbal context on olfactory perception.Journal of experimental psychology. General, 132 4
Aradhna Krishna, M. Morrin, E. Sayin (2014)
Smellizing Cookies and Salivating: A Focus on Olfactory ImageryJournal of Consumer Research, 41
Johan Willander, M. Larsson (2008)
The Mind’s Nose and Autobiographical Odor MemoryChemosensory Perception, 1
J. Gottfried, A. Smith, M. Rugg, R. Dolan (2004)
Remembrance of Odors Past Human Olfactory Cortex in Cross-Modal Recognition MemoryNeuron, 42
A. Gilbert, M. Crouch, S. Kemp (1998)
Olfactory and visual mental imagery.
M. Lin, Samantha Cross, R. Laczniak, Terry Childers (2018)
The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in AdvertisingJournal of Advertising, 47
J. Alba, J. Hutchinson (1987)
Dimensions of Consumer ExpertiseJournal of Consumer Research, 13
A. Arshamian, E. Iannilli, J. Gerber, Johan Willander, J. Persson, H. Seo, T. Hummel, M. Larsson (2013)
The functional neuroanatomy of odor evoked autobiographical memories cued by odors and wordsNeuropsychologia, 51
T. Engen (1987)
Remembering Odors and Their NamesAmerican Scientist, 75
M. Morrin, Aradhna Krishna, M. Lwin (2010)
Is Scent-Enhanced Memory Immune to Retroactive Interference?
Rolph Anderson (1973)
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product PerformanceJournal of Marketing Research, 10
K. McGrath (2018)
How herbal essences’ 90s shampoo scents became iconic
Aradhna Krishna, M. Lwin, M. Morrin (2010)
Product Scent and MemoryJournal of Consumer Research, 37
Lisa Libby, Richard Eibach (2013)
The Role of Visual Imagery in Social Cognition
A. Paivio (1969)
Mental imagery in associative learning and memoryPsychological Review, 76
R. Stevenson, Trevor Case (2005)
Olfactory imagery: A reviewPsychonomic Bulletin & Review, 12
K. Desai, Kevin Keller (2002)
The Effects of Ingredient Branding Strategies on Host Brand ExtendibilityJournal of Marketing, 66
Lucien Levy, Robert Henkin, Chin Lin, A. Hutter, Dieter Schellinger (1999)
Odor memory induces brain activation as measured by functional MRI.Journal of computer assisted tomography, 23 4
Hongwei He, Avinandan Mukherjee (2009)
Corporate identity and consumer marketing: A process model and research agendaJournal of Marketing Communications, 15
B. Lyman, M. McDaniel (1990)
Memory for odors and odor names : Modalities of elaboration and imageryJournal of Experimental Psychology: Learning, Memory and Cognition, 16
H. Eichenbaum (1996)
Learning from LTP: a comment on recent attempts to identify cellular and molecular mechanisms of memory.Learning & memory, 3 2-3
J. Djordjevic, Robert Zatorre, Michael Petrides, M. Jones-Gotman (2004)
The Mind's NosePsychological Science, 15
Janina Haase, Klaus-Peter Wiedmann, Jannick Bettels (2018)
Sensory imagery in advertising: How the senses affect perceived product design and consumer attitudeJournal of Marketing Communications, 26
(2018)
U.S. Personal care products market size, industry report, 2018-2025
R. Oliver (1980)
A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research, 17
L. Groninger, Linda Groninger (1982)
Function of images in the encoding-retrieval process.Journal of Experimental Psychology: Learning, Memory and Cognition, 8
R. Oliver, J. Swan (1989)
Equity and Disconfirmation Perceptions as Influences on Merchant and Product SatisfactionJournal of Consumer Research, 16
J. Andrade, D. Kavanagh, A. Baddeley (1997)
Eye-movements and visual imagery: a working memory approach to the treatment of post-traumatic stress disorder.The British journal of clinical psychology, 36 ( Pt 2)
M. Morrin (2011)
Scent Marketing: An Overview
Hua Meng, C. Zamudio, Robert Jewell (2018)
Unlocking competitiveness through scent names: A data-driven approachBusiness Horizons, 61
P. Policastro, C. Harris, G. Chapman (2019)
Tasting with your eyes: Sensory description substitutes for portion sizeAppetite, 139
J. Djordjevic, R. Zatorre, M. Petrides, J. Boyle, M. Jones-Gotman (2005)
Functional neuroimaging of odor imageryNeuroImage, 24
Taylor Lorig, M. Roberts (1990)
Odor and cognitive alteration of the contingent negative variationChemical Senses, 15
M. Lwin, M. Morrin, Aradhna Krishna (2010)
Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theoryJournal of Consumer Psychology, 20
A.F. Hayes (2012)
PROCESS: a versatile computational tool for observed variable mediation, moderation, and conditional process modeling
(1972)
Individual differences in the vividness of visual imagery
Ryan Elder, Ann Schlosser, M. Poor, Lidan Xu (2017)
So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological DistanceJournal of Consumer Research, 44
K. Henion (1971)
Odor pleasantness and intensity: a single dimension?Journal of experimental psychology, 90 2
R. Herz (2012)
Chapter 6. Odor memory and the special role of associative learning
J. Andrade, J. May, C. Deeprose, Sarah-Jane Baugh, G. Ganis (2014)
Assessing vividness of mental imagery: The Plymouth Sensory Imagery Questionnaire.British journal of psychology, 105 4
Fredrik Jönsson, M. Olsson (2012)
Knowing what we smell
R. Finke (1985)
Theories relating mental imagery to perception.Psychological bulletin, 98 2
(1977)
Scaling the heights of consumers satisfaction: an evaluation of alternative measures
R. Oliver (1977)
Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.Journal of Applied Psychology, 62
This paper aims to examine how olfactory imagery, triggered by scent brand names prior to smelling, influences scented-product purchase intention.Design/methodology/approachFive studies were conducted. Logistic regression analysis was used to predict likelihood of olfactory imagery formation. ANOVA and t-test analyses were used for scent brand name group comparisons, and serial mediation analysis was used to test how scent brand names impact purchase intention through olfactory imagery vividness and the (dis)confirmation between imagined (i.e. expected) and experienced scents.FindingsScent name familiarity stimulates olfactory imagery formation. Scent brand name specificity (e.g. “Lavender Bouquet” vs. “Floral Bouquet”) influences purchase intention, with specific names leading to lower purchase intention, because they generate vivid olfactory imagery and induce a disconfirmation between imagined and experienced scents.Practical implicationsBranding scents on products should be a strategic product design decision. Surprisingly, although specific scent brand names trigger vivid olfactory imagery and precise scent expectations, they mitigate purchase intention and thus are riskier. General scent brand names are safer.Originality/valueThis research contributes by extending the literature on the effect of verbal cues on scent perception by considering the role of scent brand name specificity on purchase intent. It also adds to work on how olfactory imagery influences purchase intention by incorporating olfactory imagery vividness. Finally, it proposes and tests an underlying cognitive mechanism to explain the relationship between scent brand names and purchase intention.
Journal of Product & Brand Management – Emerald Publishing
Published: Feb 24, 2021
Keywords: Purchase intention; Dual coding theory; Sensory marketing; Olfactory imagery vividness; Scent Brand names
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.