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What is the future of business schools?

What is the future of business schools? Purpose – The purpose of this paper is to suggest that research can become the main change agent at business schools. Research can foremost take place within undergraduate programs, using philosophical approaches. Graduate programs can to a greater extent use applied approaches, suited for the needs of the business community. Design/methodology/approach – Though an analysis of history of universities and a literature search on knowledge creation and innovation, the author believe that business schools can benefit from using radical approaches in marketing and organizational design when focusing on research. Findings – Undergraduate programs can be more research focused, using insights from the history of universities and recent findings in marketing and organizational design as illustrations. Graduate programs can benefit from being more practically oriented. Research limitations/implications – Future research can benefit from using conceptual foundations to a greater extent, and use concrete business schools as empirical settings. Practical implications – Research can be the main focus of undergraduate programs. Graduate schools can make more use of applied approaches, suited for the needs of the business community. The author also suggest how the administration at business schools can stimulate research, and meet the needs of the business community. Originality/value – Using a historical analysis of universities, combined with a literature search on how to combine innovation with knowledge creation, as the author's reference the opinion that research can be regarded as a change agent at business schools. Such an approach can make it possible organize the relationship between the faculty and the administration in new ways. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

What is the future of business schools?

European Business Review , Volume 20 (2): 10 – Mar 7, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340810858289
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to suggest that research can become the main change agent at business schools. Research can foremost take place within undergraduate programs, using philosophical approaches. Graduate programs can to a greater extent use applied approaches, suited for the needs of the business community. Design/methodology/approach – Though an analysis of history of universities and a literature search on knowledge creation and innovation, the author believe that business schools can benefit from using radical approaches in marketing and organizational design when focusing on research. Findings – Undergraduate programs can be more research focused, using insights from the history of universities and recent findings in marketing and organizational design as illustrations. Graduate programs can benefit from being more practically oriented. Research limitations/implications – Future research can benefit from using conceptual foundations to a greater extent, and use concrete business schools as empirical settings. Practical implications – Research can be the main focus of undergraduate programs. Graduate schools can make more use of applied approaches, suited for the needs of the business community. The author also suggest how the administration at business schools can stimulate research, and meet the needs of the business community. Originality/value – Using a historical analysis of universities, combined with a literature search on how to combine innovation with knowledge creation, as the author's reference the opinion that research can be regarded as a change agent at business schools. Such an approach can make it possible organize the relationship between the faculty and the administration in new ways.

Journal

European Business ReviewEmerald Publishing

Published: Mar 7, 2008

Keywords: Business schools; Research; Knowledge creation; Innovation

References