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What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

What drives smartwatch adoption intention? Comparing Apple and non-Apple watches PurposeThe purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined.Design/methodology/approachThe data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques.FindingsThe model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches.Practical implicationsThe insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development.Originality/valueThis study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Hi Tech Emerald Publishing

What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

Hsiao, Kuo-Lun
Library Hi Tech , Volume 35 (1): 21 – Mar 20, 2017
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References (61)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0737-8831
DOI
10.1108/LHT-09-2016-0105
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined.Design/methodology/approachThe data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques.FindingsThe model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches.Practical implicationsThe insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development.Originality/valueThis study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.

Journal

Library Hi Tech – Emerald Publishing

Published: Mar 20, 2017

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