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What do you Think Creativity is and Where can We Find it?

What do you Think Creativity is and Where can We Find it? Creativity can be defined as an art, the art of finding new solutions to old and emerging problems. Creativity’s driving force may be a structured or a non structured process, though in either case intuition plays a major role. This particular art in this field is the product of employees’ thought processes. By its nature, thinking is a free process. In the world of business, creativity is best able to express itself where people do their work with pleasure. Everybody is capable of being creative but organisations can stem the tide of creativity by putting various obstacles in its path. Creative organisations are characterised by particular values, organisational forms and a conducive internal atmosphere. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Journal on Quality Emerald Publishing

What do you Think Creativity is and Where can We Find it?

Claudio Baccarani
Asian Journal on Quality , Volume 6 (2): 15 – Aug 21, 2005
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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
1598-2688
DOI
10.1108/15982688200500015
Publisher site
See Article on Publisher Site

Abstract

Creativity can be defined as an art, the art of finding new solutions to old and emerging problems. Creativity’s driving force may be a structured or a non structured process, though in either case intuition plays a major role. This particular art in this field is the product of employees’ thought processes. By its nature, thinking is a free process. In the world of business, creativity is best able to express itself where people do their work with pleasure. Everybody is capable of being creative but organisations can stem the tide of creativity by putting various obstacles in its path. Creative organisations are characterised by particular values, organisational forms and a conducive internal atmosphere.

Journal

Asian Journal on Quality – Emerald Publishing

Published: Aug 21, 2005

Keywords: Organisation; Creativity; Improvisation; Leadership

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