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What do companies report for their corporate social responsibility practices on their corporate websites? Evidence from a global airline company

What do companies report for their corporate social responsibility practices on their corporate... This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices.Design/methodology/approachContent analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017.FindingsThe research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area.Practical implicationsThe study provides a model and data-driven analyzes for decision-makers and policymakers.Originality/valueAs one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

What do companies report for their corporate social responsibility practices on their corporate websites? Evidence from a global airline company

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-9880
DOI
10.1108/jhtt-01-2019-0007
Publisher site
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Abstract

This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices.Design/methodology/approachContent analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017.FindingsThe research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area.Practical implicationsThe study provides a model and data-driven analyzes for decision-makers and policymakers.Originality/valueAs one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Oct 31, 2020

Keywords: Turkey; Sustainability reporting; Corporate social responsibility; Airline industry; Turkish Airlines

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