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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0034-6659
- DOI
- 10.1108/eb058497
- Publisher site
- See Article on Publisher Site
Abstract
In the course of a casual class discussion a little over a year ago I was somewhat surprised to find that I was wrong in assuming that most people shared my enjoyment of the traditional cooked English breakfast. I was outnumbered by about five to one. I found this hard to believe and was inclined to think that that class was exceptional. I seized the opportunity to provide a worthwhile occupation for the tailend of term for my fifth form group who had finished O level exams by giving them some idea of market research techniques in the form of a survey of the eating habits of the school.
Journal
Nutrition & Food Science – Emerald Publishing
Published: Jan 1, 1971