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WellnessTourismus Eine analyse des schweizer marktes und konsequenzen fr die hotellerie

WellnessTourismus Eine analyse des schweizer marktes und konsequenzen fr die hotellerie The term wellness is widely used in Swiss tourism. The principal observations regarding the wellness industry concern an expanding supply of and an insufficiently researched demand for wellness programs. The quality dimension of wellness services is increasingly becoming the decisive competitive factor. For this reason quality management plays an important role. Market research shows that average 3 to 5 star hotels provide fairly comprehensive wellness facilities. Wellnesshotels should therefore specialize in health information, individual care and a wide range of cultural and relaxation programs. Although the same hotel can host cure and wellness guests at the same time, these two segments have to be considered seperately when deciding on the marketing strategy. We therefore assume that wellness is pursued solely by healthy people, the prime aim being prevention. Normal cure guests aim to heal their illness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

WellnessTourismus Eine analyse des schweizer marktes und konsequenzen fr die hotellerie

The Tourist Review , Volume 55 (2): 13 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb058331
Publisher site
See Article on Publisher Site

Abstract

The term wellness is widely used in Swiss tourism. The principal observations regarding the wellness industry concern an expanding supply of and an insufficiently researched demand for wellness programs. The quality dimension of wellness services is increasingly becoming the decisive competitive factor. For this reason quality management plays an important role. Market research shows that average 3 to 5 star hotels provide fairly comprehensive wellness facilities. Wellnesshotels should therefore specialize in health information, individual care and a wide range of cultural and relaxation programs. Although the same hotel can host cure and wellness guests at the same time, these two segments have to be considered seperately when deciding on the marketing strategy. We therefore assume that wellness is pursued solely by healthy people, the prime aim being prevention. Normal cure guests aim to heal their illness.

Journal

The Tourist ReviewEmerald Publishing

Published: Feb 1, 2000

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