Weblogs as a bridging genre

Weblogs as a bridging genre Purpose – Aims to describe systematically the characteristics of weblogs (blogs) – frequently modified web pages in which dated entries are listed in reverse chronological sequence and which are the latest genre of internet communication to attain widespread popularity. Design/methodology/approach – This paper presents the results of a quantitative content analysis of 203 randomly selected blogs, comparing the empirically observable features of the corpus with popular claims about the nature of blogs, and finding them to differ in a number of respects. Findings – Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and underestimate the importance of blogs as individualistic, intimate forms of self‐expression. Originality/value – Based on the profile generated by the empirical analysis, considers the likely antecedents of the blog genre, situates it with respect to the dominant forms of digital communication on the internet today, and suggests possible developments of the use of blogs over time in response to changes in user behavior, technology, and the broader ecology of internet genres. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology & People Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-3845
DOI
10.1108/09593840510601513
Publisher site
See Article on Publisher Site

Abstract

Purpose – Aims to describe systematically the characteristics of weblogs (blogs) – frequently modified web pages in which dated entries are listed in reverse chronological sequence and which are the latest genre of internet communication to attain widespread popularity. Design/methodology/approach – This paper presents the results of a quantitative content analysis of 203 randomly selected blogs, comparing the empirically observable features of the corpus with popular claims about the nature of blogs, and finding them to differ in a number of respects. Findings – Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and underestimate the importance of blogs as individualistic, intimate forms of self‐expression. Originality/value – Based on the profile generated by the empirical analysis, considers the likely antecedents of the blog genre, situates it with respect to the dominant forms of digital communication on the internet today, and suggests possible developments of the use of blogs over time in response to changes in user behavior, technology, and the broader ecology of internet genres.

Journal

Information Technology & PeopleEmerald Publishing

Published: Jun 1, 2005

Keywords: Communication; Communication technologies; Worldwide web; Internet

References

  • Gender and web home pages
    Arnold, J.; Miller, H.
  • Introduction
    Blood, R.

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