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Webkids

Webkids In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a fun section. When children use a particular website in school for classwork, they will visit it again when at home if they know it also contains fun elements such as a chatbox or games. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027641
Publisher site
See Article on Publisher Site

Abstract

In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a fun section. When children use a particular website in school for classwork, they will visit it again when at home if they know it also contains fun elements such as a chatbox or games.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Mar 1, 2000

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