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Webbased national tourism promotion in the Mediterranean area

Webbased national tourism promotion in the Mediterranean area The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven best practices WTO 1999 and ebusiness for tourism strategies WTO 2001 are analyzed. Content analysis reveals differences among countries. Managerial implications are developed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Webbased national tourism promotion in the Mediterranean area

Kozak, Metin; Bign, Enrique; Andreu, Luisa
Tourism Review , Volume 60 (1): 6 – Jan 1, 2005
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058447
Publisher site
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Abstract

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven best practices WTO 1999 and ebusiness for tourism strategies WTO 2001 are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.

Journal

Tourism Review – Emerald Publishing

Published: Jan 1, 2005

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