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Advocates a good scenario as one that captures the dynamics of the situation and communicates the point effectively. Suggests the best way to develop a manageable number of such scenarios is at two‐day off‐site seminars, and those attending should include: senior managers; people operating at the organization's periphery; people with a thorough knowledge of functions and operations; and outsiders useful in provoking discussions. Concludes scenario making is intensely participatory — or it fails.
The Antidote – Emerald Publishing
Published: Oct 1, 1999
Keywords: Futures markets; Scenario planning; Communication
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