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Vocation to profession Changing images of nursing in Britain

Vocation to profession Changing images of nursing in Britain The public image of a profession is an important barometer of the group’s status in society. Media images play a key role in this respect, projecting the ideas and values of the group and negotiating shifts in public perception of their identity. This paper focuses on two periods in Britain when shifts in managerial culture resulted in changes in the core values of the group; the introduction of the National Health Service in 1948 and the introduction of the internal market within the NHS in the late 1980s. In both periods, nursing leaders sought to change the public image of the profession through altering their relationship with their patients/clients and reconceptualising notions of service. The focus of analysis is the role of popular film and television images in negotiating these shifts in professional values. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Vocation to profession Changing images of nursing in Britain

Journal of Organizational Change Management , Volume 15 (1): 13 – Feb 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0953-4814
DOI
10.1108/09534810210417366
Publisher site
See Article on Publisher Site

Abstract

The public image of a profession is an important barometer of the group’s status in society. Media images play a key role in this respect, projecting the ideas and values of the group and negotiating shifts in public perception of their identity. This paper focuses on two periods in Britain when shifts in managerial culture resulted in changes in the core values of the group; the introduction of the National Health Service in 1948 and the introduction of the internal market within the NHS in the late 1980s. In both periods, nursing leaders sought to change the public image of the profession through altering their relationship with their patients/clients and reconceptualising notions of service. The focus of analysis is the role of popular film and television images in negotiating these shifts in professional values.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Feb 1, 2002

Keywords: Service; Nurses; United Kingdom; Gender

References