Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods.
Internet Research – Emerald Publishing
Published: Jun 1, 1996
Keywords: Customer profiling; Customer service; Internet; Product design