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Virtual partners

Virtual partners Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Virtual partners

Internet Research , Volume 6 (2/3): 3 – Jun 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662249610127355
Publisher site
See Article on Publisher Site

Abstract

Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods.

Journal

Internet ResearchEmerald Publishing

Published: Jun 1, 1996

Keywords: Customer profiling; Customer service; Internet; Product design

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