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Virtual cohabitation in online dating sites: a netnography analysis

Virtual cohabitation in online dating sites: a netnography analysis PurposeThe purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model.Design/methodology/approachThis study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.FindingsThe findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the virtual cohabitation context model was developed, namely, motivation (including escapism, hedonic gratification and autonomous), showing off and psychological compensation, stimulation and fantasies, emotions (including impulsiveness, emotions and desires), over-control and low self-control, behavioral control, gratification and dependence and love trap (including sex transactions and consumption traps).Originality/valueThe theoretical contribution of this study is to establish an interpretation of virtual cohabitation model and ten related propositions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

Virtual cohabitation in online dating sites: a netnography analysis

Online Information Review , Volume 43 (4): 18 – Jan 1, 1

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1468-4527
DOI
10.1108/oir-11-2016-0338
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model.Design/methodology/approachThis study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.FindingsThe findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the virtual cohabitation context model was developed, namely, motivation (including escapism, hedonic gratification and autonomous), showing off and psychological compensation, stimulation and fantasies, emotions (including impulsiveness, emotions and desires), over-control and low self-control, behavioral control, gratification and dependence and love trap (including sex transactions and consumption traps).Originality/valueThe theoretical contribution of this study is to establish an interpretation of virtual cohabitation model and ten related propositions.

Journal

Online Information ReviewEmerald Publishing

Published: Jan 1, 1

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