Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Virtual but visible: developing a promotion strategy for an electronic library

Virtual but visible: developing a promotion strategy for an electronic library The National electronic Library for Health (NeLH) was highly commended in 2003 by the Chartered Institute of Library and Information Professionals, for an awareness campaign delivered in autumn 2002. This article outlines the promotions activity leading up to the award and the achievements made since. The NeLH is now over three years old and has a regular user base of 120,000 users per month, with around 50 per cent of users making repeat visits within the month. A range of activities and tools has been devised to promote the service to the health community. Increasingly, the NeLH works in partnership with health librarians, mainly through the Digital Libraries Network, established during 2003. This collaborative approach has enabled a greater reach for marketing campaigns and offered economies of scale. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png New Library World Emerald Publishing

Virtual but visible: developing a promotion strategy for an electronic library

Alison Turner; Fran Wilkie; Nick Rosen
New Library World , Volume 105 (7/8): 7 – Jul 1, 2004
Download PDF
7 pages

Loading next page...
 
/lp/emerald-publishing/virtual-but-visible-developing-a-promotion-strategy-for-an-electronic-4JDZouT2Hd
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0307-4803
DOI
10.1108/03074800410551011
Publisher site
See Article on Publisher Site

Abstract

The National electronic Library for Health (NeLH) was highly commended in 2003 by the Chartered Institute of Library and Information Professionals, for an awareness campaign delivered in autumn 2002. This article outlines the promotions activity leading up to the award and the achievements made since. The NeLH is now over three years old and has a regular user base of 120,000 users per month, with around 50 per cent of users making repeat visits within the month. A range of activities and tools has been devised to promote the service to the health community. Increasingly, the NeLH works in partnership with health librarians, mainly through the Digital Libraries Network, established during 2003. This collaborative approach has enabled a greater reach for marketing campaigns and offered economies of scale.

Journal

New Library World – Emerald Publishing

Published: Jul 1, 2004

Keywords: Libraries; Corporate communications; Promotional methods; Partnership

References

  • What is the role of the librarian in twenty‐first century healthcare?
    Brice, A.; Gray, M.
  • Learning from Bristol: The Department of Health's Response to the Report of the Public Inquiry into Children's Heart Surgery at the Bristol Royal Infirmary 1984‐1995
    Department of Health
  • Staff in the NHS 2002
    Department of Health
  • A content and citation analysis of librarianship research
    Koufogiannakis, D.; Crumley, E.; Slater, L.
  • Health information East London training needs analysis
    Robinson, S.
  • The Visible Librarian: Asserting your Value with Marketing and Advocacy
    Siess, J.A.
  • The National electronic Library for Health
    Turner, A.
  • A joined‐up approach: how England's National electronic Library for Health (NeLH) is working with librarians
    Turner, A.
  • Joining forces: developing a network to raise awareness of digital library resources in health care
    Turner, A.; Rosen, N.; Wilkie, F.