Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Victor Lebow: an unknown critical marketer

Victor Lebow: an unknown critical marketer The purpose of this paper is to draw attention to Victor Lebow, an unknown contributor to critical marketing studies. The paper also contributes to the literature on marketing amnesia. A brief biography of Lebow is presented in which it is established that he was a marketing professional. The paper then discusses his unacknowledged contribution to critical thought by exploring his only book.Design/methodology/approachThe paper is based on a close reading of Lebow’s only book, contextualizing it by placing it in historical context. The paper uses a traditional historical narrative approach to present the results.FindingsIt is pointed out that the business system, including marketing, is riven with power relations that are largely unappreciated or ignored. Woven into Lebow’s account is an attempt to rethink aspects of theory, practice and especially institutions that had and have assumed a taken-for-granted status. It is established that Lebow’s thought, as a marketing professional, went well beyond typical marketing. He presents an interesting and innovative program for converting private enterprise into a socially responsible structure without resulting to any form of socialism.Originality/valueNo such review or evaluation of Victor Lebow has been published. One 1955 article has been frequently cited. His wider thought has been ignored. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Victor Lebow: an unknown critical marketer

Download PDF
20 pages

Loading next page...
 
/lp/emerald-publishing/victor-lebow-an-unknown-critical-marketer-oKoyP0RaVp
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
DOI
10.1108/jhrm-10-2019-0039
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to draw attention to Victor Lebow, an unknown contributor to critical marketing studies. The paper also contributes to the literature on marketing amnesia. A brief biography of Lebow is presented in which it is established that he was a marketing professional. The paper then discusses his unacknowledged contribution to critical thought by exploring his only book.Design/methodology/approachThe paper is based on a close reading of Lebow’s only book, contextualizing it by placing it in historical context. The paper uses a traditional historical narrative approach to present the results.FindingsIt is pointed out that the business system, including marketing, is riven with power relations that are largely unappreciated or ignored. Woven into Lebow’s account is an attempt to rethink aspects of theory, practice and especially institutions that had and have assumed a taken-for-granted status. It is established that Lebow’s thought, as a marketing professional, went well beyond typical marketing. He presents an interesting and innovative program for converting private enterprise into a socially responsible structure without resulting to any form of socialism.Originality/valueNo such review or evaluation of Victor Lebow has been published. One 1955 article has been frequently cited. His wider thought has been ignored.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Jul 7, 2020

Keywords: History of marketing thought; Critical marketing studies; Intellectual amnesia; Macromarketing; Marketing amnesia; Victor Lebow

References

  • Transforming cultures: from consumerism to sustainability
    Assadourian, E.
  • The dual economy twenty years later
    Averitt, R.T.
  • Economics as a cultural system
    Benton, R.
  • Alternative approaches to consumer behavior
    Benton, R.; Dholakia, N.; Arndt, J.
  • Micro bias and macro prejudice in the teaching of marketing
    Benton, R.
  • Economics and the loss of meaning
    Benton, R.
  • The practical domain of marketing: the notion of a ‘free’ enterprise market economy as a guise for institutionalized marketing power
    Benton, R.
  • A hermeneutic approach to economics: if economics is not a science, and if it is not merely mathematics, then what is it
    Benton, R.; Samuels, W.J.
  • Comments: roundtable on macromarketing and politics
    Benton, R.
  • Statement on corporate governance: a white paper from the business roundtable
  • Introduction to the special issue: a macromarketing perspective on alternative economies
    Campana, M.; Chatzidakis, A.; Laamanen, M.
  • Free enterprise”: the opium of the American people (book review)
    Charney, G.
  • Capitalism vs Free enterprise
    DeMille, O.
  • Finanzkapital in the twenty-first century
    Dholakia, N.
  • Finanzkapital and consumers: how financialization shaped twentieth century marketing
    Dholakia, N.
  • The human nature in human nature
    Eisenberg, L.
  • Critical marketing – marketing in critical condition
    Firat, A.F.; Tadajewski, M.; Maclaran, P.; Saren, M; Stern, B.; Tadajewski, M.
  • The social responsibility of business is to increase its profits
    Friedman, M.
  • Free market fraud
    Galbraith, J.K.
  • Shareholder value is no longer everything, top C.E.O.s say
    Gelles, D.; Yaffe-Bellany, D.
  • Book Review: the cure for consumerism
    Geroulis, E.K.; Benton, R.
  • Going beyond ethics and compliance: the growing corporate movement to embrace social value creation
    Green, S.
  • The coming invasion: a review of nationalized companies: a threat to American business by Monsen, J. and Walters, K.D
    Heilbroner, R.L.
  • The firm and common pool resource theory: understanding the rise of benefit corporations
    Hiller, J.S.; Shackelford, S.J.
  • The consumer conundrum
    Jensen, F.G.
  • A history of marketing thought
    Jones, D.G.B.; Shaw, E.; Weitz, B.; Wensley, R.
  • On technology, magic and changing the world
    Kravets, O.
  • Marketing systems – a core macromarketing concept
    Layton, R.A.
  • Marketing systems, macro-marketing and the quality of life
    Layton, R.A.; Maclaran, P.; Stern, B; Tadajewski, M.
  • The nature of postwar retail competition
    Lebow, V.
  • Who will get what, where? New kinds of stores for American shoppers
    Lebow, V.
  • Our changing channels of distribution
    Lebow, V.
  • New outlooks for marketing
    Lebow, V.
  • What department store management should know about supermarkets
    Lebow, V.
  • Impact of competition on retailing in 1954
    Lebow, V.
  • Price competition in 1955
    Lebow, V.
  • Forced consumption
    Lebow, V.
  • Crisis in retailing
    Lebow, V.
  • Malthusian theory for retailers
    Lebow, V.
  • Long-term trends in retailing
    Lebow, V.
  • The story of stuff
    Leonard, A.
  • The story of stuff: the impact of overconsumption on the planet
    Leonard, A.
  • Economic development with unlimited supplies of labour
    Lewis, W.A.
  • Is theology poetry?
    Lewis, C.S.
  • Introduction
    Lewis, C.S.
  • Edward Sherwood Mead (1874-1956): a pioneer in finance education
    McLean, P.A.; Jones, D.G.B.
  • A close read of an excellent commentary on Dodge v Ford
    Macey, J.R.
  • Marketing ideology and criticism: legitimacy and legitimization
    Marion, G.
  • The dual economy: an empirical analysis
    Munkirs, J.R.; Knoedler, J.T.
  • The end of shareholder primacy: CEO daily
    Murray, A.; Meyer, D.
  • The critical imagination: emancipatory interests in consumer research
    Murray, J.B.; Ozanne, J.L.
  • Free enterprise: the opium of the American people (book review)
    Nathan, O.
  • Victor Lebow, marketing official and activist in civil rights here
  • CPAC: the origins and role of the conference in the expansion and consolidation of the conservative movement, 1974-1980
    Parker, D.P.
  • The midas plague
    Pohl, F.; Pohl, F.
  • Michael Polanyi and the social sciences
    Poirier, M.W.
  • The special interest race to CEO primacy and the end of corporate governance law
    Ramirez, S.
  • Plan B for corporations
    Raskin, J.
  • Benefit corporations blooming
    Raskin, J.
  • A legal theory of shareholder primacy
    Rhee, R.J.
  • Interpreting macromarketing: the construction of a major macro-marketing research collection
    Shapiro, S.J.; Tadajewski, M.; Shultz, C.J.
  • Reflections on the history of marketing thought
    Shaw, E.
  • Marketing myths and marketing realities: a commentary on the consumer as voter, judge and jury
    Shaw, E.H.
  • A history of schools of marketing thought
    Shaw, E.; Jones, D.G.B.
  • Marketing: the next 40,000 years
    Shultz, C.J.
  • Selling Europe on free enterprise
    Stole, I.L.
  • Why we should stop teaching Dodge v Ford
    Stout, L.A.
  • The shareholder value myth
    Stout, L.A.
  • Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice
    Tadajewski, M.
  • Towards a history of critical marketing studies
    Tadajewski, M.
  • History and critical marketing studies
    Tadajewski, M.
  • The discourses of marketing and development: towards ‘critical transformative marketing research
    Tadajewski, M.; Chelekis, J.; DeBerry-Spence, B.
  • The American dual economy: race, globalization, and the politics of exclusion
    Temin, P.
  • Benefit corporation